PICTURE-DAY PILOT REVIEW AND CASE-STUDY EVIDENCE
Snapshot planning resource. Blank fields require real observations.

Studio / job identifier: [ ]
Studio type and sport: [ ]
Job date / fulfillment period: [ ]
Responsible reviewer: [ ]
Prior offer: [ ]
Pilot offer and what changed: [ ]
Comparison job dates and why comparable: [ ]

COUNTS — RECORD DENOMINATORS
Photographed players: [ ]
Players offered the package: [ ]
Unique buying players / orders: [ ]
Base / premium orders: [ ]
Paid / fulfilled / refunded orders: [ ]
Buyer rate = buying players / players offered the package: [ ]
Premium share = premium orders / total orders: [ ]
If one player can place multiple orders, state the counting method: [ ]

ECONOMICS — SPECIFY CURRENCY AND EXCLUDE REMITTED SALES TAX
Actual package prices and quantities: [ ]
Gross revenue: [ ]
Refunds: [ ]
Print, packaging and reprint cost: [ ]
Platform and payment fees: [ ]
Shipping paid by studio: [ ]
Other expenses: [ ]
Labor hours: shooting [ ]; editing [ ]; approval [ ]; admin [ ]; fulfillment [ ]
Hourly labor value: [ ]
Contribution = revenue - refunds - costs - fees - shipping - other expenses - labor: [ ]
Business overhead not included: [ ]

FULFILLMENT REVIEW
Order/proof matching method: [ ]
Missing or incorrect orders and cause: [ ]
Time from approved order to handoff, with dates: [ ]
What did not work: [ ]
One change for next job: [ ]
Repeat job booked? [actual date / no / unknown]

PUBLICATION PERMISSION
Studio permission to publish its name and figures: [who, date, scope]
Rights to each photo and player detail: [source and permission]
Evidence references (private invoices/reports, not public attachments): [ ]
Named or explicitly anonymized story: [ ]
Comparison caveats: [ ]
Never fill missing observations with forecast numbers. Label assumptions.