Start with what standard templates do
Most teams want two things from a custom design: their logo and their colors. Standard templates with a logo slot take an uploaded team logo, and the builder detects team colors from the photo and lets you adjust them on templates that use a palette. Pick one template for the roster and every card matches.
Branded templates for partners
Leagues, schools, and clubs that partner with Snapshot get custom templates as part of the program: exclusive designs carrying the organization's branding, colors, and logo, available to every team in the organization. Partnerships are free to join.
Requesting a custom template
A team or organization that wants a design of its own can submit a custom template request through the site. Describe the team, the look you want, and the expected order size; bulk pricing is available for teams, leagues, and schools.